Besides idly/dosa batter, their ready to heat and serve Parotas are also quite popular in the market. We combine Bloomberg’s global leadership in business and financial news and data, with Quintillion Media’s deep expertise in the Indian market and digital news delivery, to provide high quality business news, insights and trends for India’s sophisticated audiences. Usage: Please empty the batter in a clean bowl. Shelf life 14 days when kept under refrigeration(5°C) There was no use of chemicals or any other additives. Our foods are very much the same. While the whole world was looking to increase the shelf-life of products, we focused on selling fresh batter. As we are using cooked barley, after fermenting, store the batter in the refrigerator right away and also use it within a couple of days. Add only when you are ready to use it and only in that amount that you are using instead of the complete lot. Get a Glimpse Into The ID Kitchen - How ID Food Is Made. That’s one of our biggest USPs,” he said. The gluten-free content helps improve cholesterol level, digestive system and increases energy. For, where else would we find a bigger market for idli-dosa batter! It took me about 10 hours for this batter to ferment nicely. We used common sense to be at the forefront of innovation. Shelf Life - 8 Days if refrigerated. Our hygienically ground white batter can make the softest of softest idli’s. For idly's use batter as it is. (Photo: iD Fresh), PC Musthafa (left) and the ID Fresh Food team. Aarogya Kitchen - Offering Rice 1Kg Dosa Batter, Energy: 172.5 Kcal, Packaging Size: 1 Kg at Rs 45/litre in Ghaziabad, Uttar Pradesh. We soon realised that it takes more than an idea—no matter how brilliant—to run a successful business. Get contact details and address | ID: 21487165062 It is nutritious and tastes good. The softest idlis are made from ingredients that are allowed to take their time to absorb just the right amount of water. (Photo: iD Fresh), Missing BloombergQuint's WhatsApp service? All of ID Fresh’s products to date have a shelf life of 1-3 days. The packets are filled, weighed and air-sealed so your batter has no contaminates before they are sent to the blast freezer. Read about company. The idea of starting an idli-dosa batter venture first popped up rather casually by my cousin Shamsu, while I was pursuing my cherished dream of getting an MBA from IIM Bangalore. Our traditional idli dosa batter is made in that ratio exactly. While the whole world was looking to increase the shelf-life of products, we focused on selling fresh batter. Whether it is the iD Trust Shop—world’s first branded shop with no salespersons—or #ShareTheGoodness initiative launched on World Idli Day, or social campaigns such as #KhaanaKhaaya for Mother’s Day, #iDPledge for Independence Day, or ‘Meet Your Neighbour’ initiative, iD Fresh has become synonymous with trust, tradition, and community. For, as the son of a daily wage labourer for whom three meals a day was once a luxury, money will always be the means to an end. With an initial investment of Rs 50,000 and a 50-square-feet kitchen with a grinder, mixer, weighing machine, sealing machine and second-hand scooter (for delivery), the five of us started making the idli-dosa batter and delivering it to neighbourhood stores. It’s the love and care she puts into her cooking, and the sheer freshness of the meal itself that comforts you. From the fields till it reaches your table, we make sure everything we make and every step of the process follows two rules - keep it natural and keep it clean. Min order quantity: 1 carton ️ Seller based in United Arab Emirates ️ SKU: 6291104183568 ️ Join our. Yet, not everyone dares to venture out of their comfort zone, exploring different avenues, taking endless risks. The same hygienic process and care goes into making all our products. ID is the brand of Best Food Enterprises which sells home-made food products in India and Dubai. There is an entrepreneurial spirit in each one of us. An iD Fresh Food buffet served during an event. The thing with success is that it is infectious. And the only way to survive was to compromise on quality—which went against our company policy of adopting only a 100 percent-natural, home-made style of preparation, without the use of any chemicals, preservatives, synthetic stabilizers, artificial colours, or flavours. Even our patented, squeeze-and-fry vada batter packaging design, that blends the complex art of traditional vada making with the simple science of modern technology, was an important milestone. ideally, the dosa batter is made in bulk and it can easily go up to a week. Rs 70 ( 1kg – Makes 20 idlis, Shelf life – 7 days) Research says we need 3 carbs and 1 protein to kick start our day. When the other brands were focused on increasing shelf life by adding additives, iD intended on doing the exact opposite. Also, the plan to sell Malabar parotas, which have a shelf life of three days, took off. They can maximize profit if they can distribute the batter themselves. By 2009, we were supplying 3,000 kilograms of batter to stores in Bengaluru, clocking an annual revenue of Rs 1 crore. Their products are available in air tight packets with a shelf life of seven days. The world recognises us today as a brand that cares. iD FRESH FOOD: A COMPLIMENT TO HEALTHY HOMEMADE COOKING Rizwana M., Ramaiah Institute of Technology ... First mover in RTC category of idli dosa batter Quality in terms of ingredients, freshness and ... Perishable nature of the product/short shelf life The cold storage chain is crucial to maintain the shelf life of the product. Simply mix well, if water has separated during storage. “iD Fresh products are 100 per cent natural without any preservatives or additives in it,” says Mustafa. The lessons from failures have scripted iD Fresh’s success story. “Idli and dosa batter has very short shelf life. The shelf life of dry batter is up to 1 year Small-scale entrepreneurs can find their market easily. iD started with packaging Idly-Dosa batter and has since diversified into Malabar Parota, Wheat Parota, Chapati, and Chutneys. Idly Dosa Batter Pouch - Buy Food Pouches at best price of Rs 220/kilogram from Multiflex Packaging (India). Mr T & I rejoice at the thought of crisp dosas for breakfast — and ID Foods Bangalore makes that dream come true! iD Fresh Food was in expansion phase and adding several outlets to its distribution network. In 2005, when my cousins—Abdul Nasser, Shamsudeen TK, Jaffer TK, Naushad TA—and I decided to start iD Fresh Food, we had no idea that one day we would be clocking monthly revenues to the tune of Rs 21 crore. At a time when the company was facing its worst financial crisis, employees continued to work diligently—at one point, without any salary for three months. One of our great Bangalore discoveries is ID Foods — producer of awesome idli/dosa batter, parothas and now even chutneys. Participants of the ‘Meet Your Neighbour’ initiative. It was a common sight back then to see readymade idli-dosa batter being sold in unhygienic plastic covers sealed with rubber bands. The journey hasn’t been easy though; it has been fraught with myriad tricky decisions—often at the cost of lucrative deals. Shelf life 14 days when kept under refrigeration (5°C) It has low calories, high fiber. There is no shortcut to silky smooth batter. Easy on pocket as you get 1 kg batter for under Rs. 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